Why Consumers Buy Luxury Brand?: Conference Paper | PDF | Logistic Regression | Brand
Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands | Semantic Scholar
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
PDF) Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands
Telling an authentic story by aligning with your product type and price - ScienceDirect
PDF) Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands
Individual Differences in Brand Schematicity - Sanjay Puligadda, William T. Ross, Rajdeep Grewal, 2012
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase | Emerald Insight
Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality | springerprofessional.de
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Kevin Lane Keller, 1993
PDF) Sources of wine brand authenticity in the digital era
Understanding the dimensions of athlete brand authenticity
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase | Emerald Insight
Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands | Semantic Scholar
Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands | Semantic Scholar
How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers' brand love? A mediation model of global brand equity - ScienceDirect
Journal of Retailing and Consumer Services | Vol 40, Pages 1-312 (January 2018) | ScienceDirect.com by Elsevier
Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands | Semantic Scholar
Millennials' purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity | Emerald Insight
Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality | SpringerLink
Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands | Semantic Scholar
Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands | Semantic Scholar
