E-commerce: what is it and why create an online shop - Biscuitway
From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls - Jay's Brick Blog
Lego – My first blog – Mark 217 – Jt980
How LEGO Came Back From the Brink by Refocusing on Consumers
LEGO Collectible Minifigures packaging is changing from bags to boxes in 2023 - Jay's Brick Blog
Lego and the lure of the Direct to Consumer channel
Motivation in Consumer Behaviour (Company: Lego) - YouTube
What Can Retailers Learn from LEGO's Success? | Mintel
Rant: San Diego Comic Con exclusives are terrible and LEGO needs to stop them. - Jay's Brick Blog
What Can Retailers Learn from LEGO's Success? | Mintel
Motorised Lighthouse officially revealed! | Brickset
2016 sets now available - January offers | Brickset
Lego Friends Newsroom Van Pretend Building Toy 41749 : Target
Lego Gets Freaky With Its Customers
LEGO Ideas is no longer an affordable theme; proven by graphs and data - Jay's Brick Blog
LEGO Collectible Minifigures packaging is changing from bags to boxes in 2023 - Jay's Brick Blog
Lego Adapts to Human Behavior That's Wiping Out the Toy Shops - Bloomberg
Lego – My first blog – Mark 217 – Jt980
LEGO Ranks #6 on Fast Company's Top 10 Most Innovative Companies Consumer Electronics List - The Brick Fan
LEGO - News from a Studded World
Lego's VP of marketing on listening to customers, movies and 360 marketing
Lego – My first blog – Mark 217 – Jt980
Motorised Lighthouse officially revealed! | Brickset
post-secondary — Blog Posts — AUFA
Understanding Consumer Behaviour | The Write Way
